Reduced ACOS from 129% to 31% and Increased Advertising Sales Eightfold

Overview:

We conducted a PPC audit, identifying irrelevant expenses and growth opportunities. We reoriented ad campaigns towards highly relevant traffic and utilized our Sky Rocket setup system to establish a broad ad campaign structure. Our strategic approach, based on thorough auditing and correct traffic distribution, was key to achieving such impressive results for our client.

Problem:

The client faced several challenges, including an extremely high ACOS of 129%, a Total ACOS of 60%, declining organic sales, and high advertising bids in their niche.

Primary Objective:

The primary task was to increase sales and reduce the Total ACOS to 15%.

Strategy in action:

We started with a comprehensive PPC audit to identify inefficiencies in spending. We then implemented a strategy focused on attracting highly relevant traffic. Our Sky Rocket setup system was used to create a broad structure for campaign targeting aimed at finding low-CPC traffic, involving data analysis, adaptation, campaign creation, and monitoring for optimal efficiency.

Result:

The effective implementation of this strategy led to a reduction in ACOS from 129% to 31%, and an eightfold increase in advertising sales.

Conclusion:

Success in a highly competitive market with high bids lies in a creative approach to traffic acquisition and optimal distribution. A tactic focused on detailed research and accurate targeting can yield impressive results.

For a consultation with our PPC experts and to achieve similar outcomes, consider signing up for a free audit.