Boost on Amazon for a New Electronics Brand: $700K to $3.21M in a Year

Overview:

Over the course of a year, we helped a company that initially sold through its website and Facebook establish a strong presence on Amazon and grow its annual sales from $700,000 to $3,213,215.

Problem:

The company aimed to increase its sales on Amazon. It needed a brand boost strategy and a plan to ensure stable sales growth.

Primary Objective:

To establish the company on Amazon, achieve sustainable sales growth, and reduce ACOS by optimizing advertising costs.

Strategy in action:

PPC Advertising We implemented a multi-level advertising campaign system, optimizing bids and targeting. By using an extended reach strategy and gradual budget scaling, we were able to reduce costs and increase ad profitability. Analytics & Strategy Adjustments We continuously analyzed conversion data and made real-time adjustments to the campaigns. This approach ensured steady growth and maximized ad spend efficiency.

Result:

February 2024 Ad Spend: $15,400 Sales: $49,221 ACOS: 30.91% Launch (March 2024) Ad Spend: $9,142.01 Sales: $34,967.44 ACOS: 26.14% February 2025 Ad Spend: $38,391.81 Sales: $156,176.33 ACOS: 24.58% Christmas Sales Comparison (2023 vs. 2024) December 2023 Sales: $97,454.67 December 2024 Sales: $400,116.27 Ad Spend (Dec 2023): $27,159.05 Ad Spend (Dec 2024): $90,217.77 ACOS (Dec 2023): 27.87% ACOS (Dec 2024): 22.55% Holiday Season Sales Growth: +311%

Conclusion:

Thanks to a comprehensive approach that included ad optimization and strategic analytics, we helped the client achieve stable sales growth on Amazon. If you're looking to scale your brand and optimize your ad performance, feel free to reach out and book a consultation!