Brand Scaling: Profit $15K→$40K, Sales $811K→$1.6M in 10 Months

Overview:

Over 10 months, we successfully doubled both sales and profit for the brand. Through deep PPC optimization, enhanced listings and A+ Content, and strategic brand positioning, we helped achieve significant and sustainable growth.

Problem:

The Pet supplies category is highly competitive and constantly evolving. The brand had stable sales but untapped potential for scaling. The main challenges were high advertising costs and inefficient PPC campaigns.

Primary Objective:

To develop a scaling strategy that not only increased sales but also made the business more sustainable by improving ad efficiency, driving organic traffic, and reducing ACOS.

Strategy in action:

Deep PPC Optimization We conducted a detailed audit of the ad campaigns and identified inefficiencies. By implementing our unique SkyRocket system, we developed a solid PPC structure, optimized bids and targeting, and ensured better budget allocation. This resulted in lower costs and increased reach. Brand Enhancement We analyzed the target audience, refined brand positioning, and emphasized the brand’s unique advantages over competitors. This increased customer trust and improved conversion rates. Content Improvement By researching market trends, competitor offerings, and customer reviews, we updated the listings, improved images, and enhanced A+ Content to boost engagement and drive sales.

Result:

February 2024 Ad Spend: $10,697 Sales: $18,139 ACOS: 58.97% Starting Point (May 2024) Ad Spend: $13,217 Sales: $28,398 ACOS: 46.54% February 2025 Ad Spend: $17,516 Sales: $51,293 ACOS: 34.15% Compared to the same period the previous year: Sales Growth: +97% ($1,598,728 vs $811,666) Orders Growth: +78% (70,862 vs 39,732)

Conclusion:

Through a comprehensive approach that combined PPC optimization, content enhancement, and brand positioning, we successfully achieved all the set goals. If you're looking to scale your Amazon business, optimize your ads, and maximize profitability, feel free to reach out and book a consultation.